The principle

One system, not thirty jackets

Most brands design garments one at a time and leave you to work out how they fit together. We design the range as one object. Every piece states what it layers over and what it layers under, and it is patterned for that.

A midlayer is cut so a shell closes over it without binding at the shoulder. A baselayer is cut so it is not compressive under two more layers. This sounds obvious. Very little outerwear is actually built this way, because it means committing to the whole range before you cut the first piece.

Read the layering guide

01 — Design

Patterns cut in-house, in Spain

Design, specification and fit are developed by our own team. Every block is fitted on real bodies wearing real layers, in more than one size — not draped on a mannequin in a sample size and graded outward and hoped for.

We run two fits and we say which is which on every product page. Regular is cut close with room for one layer underneath. Loose is built to go over a full kit, which is TALON™ and PREEN™. Neither needs you to size up or down.

Size & fit guide

02 — Materials

Synthetic all the way through, deliberately

There is no down in the range and there will not be. Down is warmer per gram — genuinely, significantly — and it stops working when it gets wet. Everything we build is aimed at cold, damp, active use where a garment sees sweat from the inside and weather from the outside.

Synthetic insulation keeps a usable amount of its warmth when damp and dries far faster. On a still, dry, very cold day down wins. On the days we design for, it does not.

03 — Specification

If we cannot back a claim, we do not make it

TALON™ is 3-layer, 20K/20K, fully taped, with a helmet-compatible hood, pit zips and a YKK waterproof front zip with a double slider. MURMUR™ is 2-layer with synthetic insulation. Those are the two constructions and we explain the difference rather than assuming you know it.

Every product page carries materials, fit, country of manufacture and full care instructions. Not adjectives. If a spec is missing from a page, ask us and we will send it the same working day.

2L, 3L and 20K explained

04 — Testing

Signed off in the field, not the office

Pre-production samples go out on the skin track and on resort days before anything is approved, with riders who are expected to be blunt about it. Things that fail in the field do not reach the range, and a few pieces have gone back to the drawing board late because of it.

Our community

Questions we get

Why is the range so small?

Because every piece has to justify a slot the others do not already fill. If we cannot say which layer a garment is and what it does that nothing else in the range does, it does not get made. Twenty-seven pieces for AW26 is the result of saying no a lot.

Why both unisex and gendered pieces?

Where fit genuinely differs — shells, insulated jackets, pants — we cut separate men's and women's patterns. Where it does not, such as the HACKLE™ jacket and vest and the ROOST™ and PREEN™ parkas, we make one unisex piece rather than two near-identical ones and double the stock.

What does 20K/20K mean?

The first number is waterproofing: a 20,000 mm column of water can sit on the fabric before it forces through. The second is breathability: 20,000 g of vapour can pass through a square metre in 24 hours. 20K/20K is the point at which the shell stops being the limiting factor in a long day of changing conditions.

Are you making anything beyond snow?

Yes — mountain and hiking, trail running, cycling and lifestyle are all planned. We are opening them one at a time and finishing each properly. Snow came first because it is the hardest to get right.

See it on the product

Every claim on this page is on a product page somewhere, with the number attached.

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